How Do They Do It….Year After Year?
By John Tschohl It’s amazing to see the contrasts of successful companies that dot our history to the newer companies of recent history up to today. I was astounded at the marketing genius of people like Richard W. Sears who started his company in 1886. At that time there were only 38 states and 65 percent of the population lived in rural areas. He started selling a mis-shipment of…watches. He hired Alvah Roebuck as a watchmaker and later he bought into the business….hence Sears, Roebuck and Co. Guess what they offered in 1891? Free delivery and parcel post! They...
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