Book Review: Contemporary Business, 15th edition
Authors: Dave Kurtz and Gene Boone Publisher: Wiley – 549 pages Book Review by: Sonu Chandiram This is the 15th edition of a very popular textbook on many aspects of business as it is done in today’s world. In addition to nearly 550 pages of information, this book contains five very useful and practical Appendices, one each on: Business Law, Insurance and Risk Management, Personal Finance Planning, Developing a Business Plan, and Careers in Contemporary Business. Also, the purchasers of this book are provided additional resources, mainly the Boone and Kurtz Student Case Videos and the Weekly Updates. In...
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