Day: October 8, 2014

Author: Pamela S. Shockley-Zalabak Publisher: Pearson – 474 pages Book Review by: Sonu Chandiram Effective communication within organizations – academia, businesses, government agencies, hospitals, non-profits, and other entities, to give you some examples – is essential to our very existence in the twenty-first century. Imagine the fear that could spread and the chaos that would ensure if some dangerous and life-threatening misinformation – intentional or not – is spread “like wildfire” in our highly interconnected society with the Internet, newspapers, radio, television, and social media, that influences our behavior, and endangers us, and others ? In a recent related...