Day: October 9, 2014

Authors: Mark I. Schneiderjans, Dara G. Schneiderjans, and Christopher M. Starkey Publisher: Pearson – 350 pages Book Review by: Sonu Chandiram The goal of any business is to make money. That is a given. Every business owner aims for a large after-tax net profit. Some of them want to achieve that large net profit objective through larger revenues, while others do not care much for large revenues (which may require larger investments of money, people, time, and effort) but simply want the largest net profit they can achieve in a reasonable amount of time. Knowing and thoroughly understanding the...