Book Review: Public Relations: Strategies and Tactics, 11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron, and Bryan H. Reber Publisher: Pearson – 598 pages Book Review by: Sonu Chandiram This being its eleventh edition means that this book has become very popular over the years among teachers and students of public relations. It is in fact a frequently-used book that forms the basis of introductory courses in public relations at colleges and universities. Why is this book so popular and now in its eleventh edition? There are many reasons, and one of the chief ones is that it is very engaging with its unique, down-to-earth approach. Here...

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