Book Review: Quantitative Methods for Business, Management and Finance, 4th edition
Authors: Louise Swift and Sally Piff Publisher: Palgrave Macmillan – 704 pages Book Review by: Venkat Subramaniam This book is a very user-friendly tool for analyzing three basic but very important functions of a company Information about its marketplace Company performance – how well or poorly it is doing How its customers and potential customers are behaving: who, what, and where they are, as well as how, when and why they buy its products and / or its services and those of its competitors. While this book has been written for use primarily as a text by freshman college...
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