Book Review: Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant
Authors: W. Chan Kim and Renee Mauborgne Publisher: Harvard Business Review Press – 287 pages Book Review by: Sonu Chandiram This book is a bestseller on www.Amazon.com. It has a super high rank with just four digits: 2,337. In Amazon’s marketplace where tens of millions of books are sold, this is a very enviable position to be in. A book’s ranking on Amazon rises as more copies are sold. The authors write that in the 10 years since it was published, more than 3.5 million copies of this book have been sold. There is good reason why it has...
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