Day: March 3, 2015

Author:  Jonathan Sachs; Illustrator: Drew Beam Publisher: Harvard Business Review Press – 264 pages Book Review by: Sonu Chandiram Today’s media world is a noisy arena where so many brands, causes, and messages grope to be heard or recognized, but die a premature death before they even get a chance to be heard or seen by a significant number of people, like ten to twenty million people. But there is one element in these attempts to get heard or seen that sets them apart from all others, and that is, they tell a great story. Great stories have “moved...

Editors: Stephen A. Maisto, Mark Galizio, and Gerard J. Connors Publisher: Cengage Learning Book Review by: Paiso Jamakar Drug use became widespread in the 1970s, especially among younger people and the mass media focused a lot of attention on this phenomenon. Books on this subject have been published since then, and continued in the decades since then. The authors write that “awareness, interest, and concern about drug use have not abated since that time, nor has the need for a general undergraduate text to educate college students on the biological, psychological and social factors that influence drug use and...