Author: Biz India

Author: Andy Molinsky Publisher: Harvard Business Review Press – 200 pages Book Review by: Sonu Chandiram People involved in the business of selling American products in a highly competitive global environment need Global Dexterity. When high prices of U.S. products are a primary obstacle to generating income from overseas (as is becoming increasingly the case now with America’s shrinking manufacturing sector) export sellers need to learn to communicate the idea of value (quality, service and price) to their prospects. Communicating any value proposition effectively means understanding the customer, particularly his or her primary pains you are trying to alleviate,...

Author: Rod Ellis Publisher: Wiley-Blackwell – 387 pages Book Review by: Deekay Daulat The art and science of teaching or pedagogy is the subject of this book, with emphasis on discovering, through research, how to make teaching language easier and more effective. The author Rod Ellis presents in this highly informative book a range of subjects pertaining to research on language teaching in 11 chapters, the first serving as the Introduction and the 11th being the Conclusion. From his viewpoint, the thesis of this book is that that there basically two main ways of looking at language teaching, especially...

Authors: Gary R. Morrison, Steven M. Ross, Howard K. Kalman and Jerrold E. Kemp Publisher: Wiley / Jossey-Bass Education Book Review by: Paiso Jamakar The authors of this book are all specialists in designing courses that students take at different levels of education, particularly at the college level and beyond. They are called instructional designers and their job is to create effective and efficient instruction methods and systems that teachers and professors can learn from and implement. This seventh edition of Designing Effective Instruction is based on a book that one of the four authors, Jerry Kemp, wrote more...

Author: Dona J. Reese Publisher: Columbia University Press – 348 pages Book Review by: Laxmi Chaandi The news of a terminal illness in a patient is often devastating to loved ones, whether that news strikes them suddenly or dawns upon them slowly. To learn – that there is no cure currently available for the particular disease or set of multi-organ failures that afflict the family member, and to realize that the only open option is to let nature take it course and let the patient die – can be mind-numbing. To let grief take over you and cry all...

Authors: Marco Catani and Michel Thiebaut de Schotten Publisher: Oxford University Press – 519 pages Book Review by Nano Khilnani We have heard oftentimes that form and function go together. The authors write in their first chapter – Introduction to Descriptive Neuroanatomy – that observing anatomical anomalies when looking at the brain provides clues to some of its malfunctions. Improved ways of looking at and studying the brains of humans and primates also help us understand the causes of diseases relating to the brain. They point out two important issues in the neurological sciences, which we quote here: The...