Author: Biz India

Book Review: Simple Numbers, Straight Talk, Big Profits: 4 Keys to Unlock Your Business Potential

Author: Greg Crabtree, with Beverly Blair Harzog Publisher: Greenleaf Book Group: 200 pages A Book Review by Sonu Chandiram This book is meant for owners of businesses with revenues from $1 to $5 million. Many such business owners get confused between revenue and profits. You can have a million dollars in revenues per year, but if you do not make a single dollar in net profit (this is determined after deducting all cost of goods and services and all expenses) you do not own a successful business. Such a business with zero profit, is of value only to the person who buys it from the existing owner, “turn it around” and makes a net profit. There are two views of profit. One view is what the owner takes from the business (part of the net profits) and the other view is what the owner takes from the business (or retains in the business) after taking a market-based (“fair” or “reasonable”) wage. Business owners want to pay the least in taxes. Owners of “S” corporations are able to achieve their goals of paying the least in taxes through basically two ways. First,m by spending money through their business as for legally-allowed –expenses, such as business trips or customer entertainment. The second way is to take as small as salary as they can bear, so they pay the least amount in...

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Book Review: Seeing Red Cars

Author: Laura Good rich Publisher: Berrett-Koehler Publishers; 192 pages A Brief Book Review By Sonu Chandiram This delightful book written by Laura Goodrich uncovers some mysteries people experience and answers questions that crop up in our minds. For example, why is it that when we think something bad will happen, it does happen? Well before you do something, don’t you first think about it  So it is you that is causing things to happen, isn’t it? So it’s not that mysterious, after all! So if you want good things to happen to you, you must first ask yourself, what are some of those good things you want When you start thinking of, for example, accumulating silver coins and bullion ( a favorite item for collectors these days), do you think “I just do not have the extra cash to buy silver “? Or: “Maybe I will put aside $50 a week from my paycheck and buy silver coins or bars every now and then.” In case you have not yet read the world-renowned book The Secret,or watch its video version, it is an excellent book to read to get what you want. Believe in the saying by multimillionaire self-improvement guru T Harv Eker “Whatever you focus on, expands.” That includes good as well as bad things. Laura Goodrich’s book shows you how to build business teams that will focus...

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Book Review: Professional Writing Skills

Author: Natasha Terk Publisher: Write It Well Publishers; 236 pages Book Review by Sonu Chandiram Natasha Terk has written other books relating to writing well. Besides this one  – Professional Writing Skills – she has written books on business letters, emailing,  grammar, performance reviews, reports and proposals. She is not only a writer, she is a specialist on writing well. Her books pertain to business writing, and in my view, the best qualified person to write on any field is someone who has practical experience in that endeavor, rather than just academic knowledge on it. She started a company in 1980 appropriately named Write It Well, of which  she is president. This firm develops books, workshops, webinars and how-to-guides that provide practical, relevant information, techniques and strategies on improving business communication. Professional Writing Skills is basically a reference work. This is the best format for a book on such a subject, because who can remember all the correct ways of writing something – all the rules and details?  Even news reporters who typically write every day, and copy editors who read and correct a  large volume of news writing everyday, have reference books that guide them on form, grammar, spelling, style and other writing details. The book is very well organized. It starts out with an outline of seven basic lessons and each lesson has sections. What makes the...

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Book Review: No Fear: Business Leadership in the Age of Digital Cowboys

Author: Pekka A. Viljakainen, with Mark Mueller-Eberstein Publisher: Marshall Cavendish Business: 303 pages. Book Review by Nano Khilnani This unique and interesting book has been written by the two authors named above along with eight other friends of theirs in the business world who contributed their thoughts on the issue of leadership. The eight contributors had discussions and questioned the Finnish author Viljakainen’s ideas. The end result is an unusually different book that challenges widely-accepted thinking in the world of business. This is a unique way to put together a book, perhaps the first time a book has been organized and written this way. What is also very unusual about it and what led us to choose this book for a review is that the co-authors, if you will, come from different countries and different backgrounds, from Russia, Scandinavia, other parts of Eastern and Western Europe, the United States and China. So who are these “digital cowboys”? If you remember Western movies, cowboys were men who, when they heard that someone was shot at, killed, robbed, cheated or in any way became a victim of a wrongdoing, rode their horses fast to the scene of trouble and meted out justice. They went prepared with as many weapons as possible. They were independent in their judgment and action. They were looked up to for their sense of justice and viewed...

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Book Review: iPad 2 Quick Steps

  Author: Joli Ballew Publisher: McGraw-Hill ;  192 pages Book Review by Krishnan Ramamurthy Joli Ballew is a best-selling author specializing in technical writing and literature. She has written over 40 computer-oriented books that crack the gadget use code. One of her latest books, iPad 2 Quick Steps employs various aspects of navigating a cutting-edge powerhouse gadget, Apple’s iPad 2. This photo-packed guide makes the iPad 2 even more user friendly. It’s step-by-step illustration gives readers of any age the opportunity to learn Apple’s iOS software with ease, right out of the package. The guide provides an extremely detailed table of contents with picture-perfect headings for fast reference. What is fantastic about this book is that you can open it and start reading from wherever you please. There is no requirement to read the entire guide cover to cover to answer questions. Whether you are to use this guide to find answers to quick questions or as a comprehensive instruction manual, this book has both characteristics. IPad 2 Quick Steps provides ancillary tips in the margins to accompany the reading quite seamlessly and opens the gadget up to infinite tools unbeknownst on the surface. For example, chapter 10 provides insight on organizing contacts but offers advice on adding reminders for birthdays or meetings utilizing the calendar app. This can be extremely useful when trying to remember that “special someone’s”...

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