Author: Biz India

Authors: Various Publisher” Harvard Business Review Press Book Review by: Nano Khilnani Another compilation of excellent articles from Harvard Business Review, this book focuses on the often difficult art of negotiation. If the decades-long intransigence of the warring entities in the Middle East region gives you any idea of how hard the process of negotiation is in the peace process, then this book can help you look at the obstacles you face before you start meeting with the people you’re trying to make deals with. Often, we simply assume that the other party wants this thing or the other....

Authors: Various Publisher” Harvard Business Review Press Book Review by: Nano Khilnani This book is part of a series of collections of articles previously published in the Harvard Business Review. The articles in this work touch upon various aspects of marketing, reflecting thoughts of various experts on the subject that provide you ideas, strategies and plans to make your marketing efforts more fruitful. Among the articles are Rethinking Marketing by Roland T. Rust, Christine Moorman and Gaurav Bhalla. In it, the authors point out that mass marketing, which has been practiced for decades, has now been replaced by developing...