Author: Biz India

Book Review: Marketing Your Clinical Practice

Authors:  Neil Baum, MD and Gretchen Henkel Publisher: Jones and Bartlett – 574 pages Book Review by:  Nano Khilnani This is the 4th edition of a book that was first published 16 years ago. That it has been around for so long and that it has been updated three times gives you an idea how valuable and useful it is to you, the doctor or manager of a medical practice. This is no doubt a comprehensive work, covering many aspects of a physician practice, from “Giving Your Practice a Checkup” thru surveys of your patients and peers to “Identifying Your Moments of Truth” (positive, negative or neutral patients’ impressions of your practice) to “Marketing On 10 Minutes a Day” by doing more than expected for key patients to “Need More Patients? Brochures Are the Cure.” And these four names of chapters are only in the first part or “Pillar” of the book.  There’s much, much more. This book has been written for you the doctor (or his-her office manager) by a practicing physician to help you retain patients, keep them happy and satisfied, and acquire new ones.  It can be read and easily understood by any non-doctor, such as the wife of a doctor or a manager who handles the non-medical, particularly the business aspects, of a practice.  It does not contain medical terminology. More than a quarter of...

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Book Review: Management Mistakes in Healthcare: Identification Correction and Prevention

Edited by: Paul B. Hoffman and Frankie Perry Publisher: Cambridge University Press – 255 pages Book Review by:  Sonu Chandiram This book presents seven case studies of healthcare management mistakes as real life events that occurred at healthcare organizations. Healthcare expert comment on those mistakes and what should have been done to prevent them, as well as what steps should have been taken to produce better results. The editors of this book – Paul B. Hoffmann and Frankie Perry – who have both served as directors of hospitals, state that healthcare managers should view mistakes as learning opportunities. The material in this book some of those mistakes for the benefit of those who lead hospitals, their doctors and others affiliated with them, as well as patients, their families and communities. Paul B. Hoffman is affiliated with Provenance Health Partners which provides consulting services to hospitals and other healthcare systems. Among other positions he has held, he has served as Executive Director of Emory University Hospital in Atlanta and Director of Stanford University Hospital and Clinics. Frankie Perry is on the faculty of the University of New Mexico and as Executive Director of the Chairman’s Society in Atlanta, which provides education and training to chairmen and members of boards at hospitals and other healthcare entities. She has served as Assistant Medical Director of Hurley Medical Center in Flint, Michigan. She...

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Book Review: Man Alive – Transforming Your 7 Primal Needs Into A Powerful Spiritual Life

Author: Patrick Morley Publisher:  Multnomah – 194 pages Book Review by:  Paiso Jamakar This book is about self-fulfillment. It is about doing something meaningful for others and feeling a sense of satisfaction for having done that. Many men go through the motions of living and when they are nearing the end of their days on earth, they feel a vacuum in their hearts. Something is missing, they feel.  This is because man was not created merely to exist on earth. The author Patrick Morley states that each person must believe that his life has a distinct and meaningful purpose, and that his life on earth is not random event. Life purpose is one of the seven primal needs of men, states Morley, who has had profound influence on numerous lives in the last 40 years in the course of speaking one-on-one to thousands of people and writing 18 books, including in 1989, The Man in the Mirror, which has sold over three million copies. Morley contends that 90 percent of Christian men lead “lukewarm, stagnant and defeated lives, and they hate it.” He says that there are seven mental obstacles holding them back from leading fulfilling lives. These are evident in thoughts like “I fee like I’m in this alone. I don’t feel like my life has a purpose – it seems random. My most important relationships are not...

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Book Review: Make the SHIFT: The Proven Five-Step Plan to Success for Corporate Teams

Author: Beverly D. Flaxington Publisher: ATA Press, 166 pages Book Review by Nano Khilnani Many team leaders and individuals struggle with setting and achieving goals. Those who do set goals often have trouble accomplishing them. Beverly D. Flaxington has been helping, for some 25 years, people who are either in or entering the business world. He has been wearing many hats in that endeavor. On the business side of her experience and expertise, she has been a corporate consultant, coach and trainer. On the psychological side, she is a behavioral expert and hypnotherapist. And on the academic side, she has been a college professor and author of several books relating to business and the behavior of those who run companies: people. All this makes her uniquely qualified to write this book. This book takes a different approach than most others in helping business executives overcome the challenges of not being able to accomplish their objectives on a personal level and through the teams they build with hard work, and sometimes, with frustration. Her answer to the problems team leaders and their members face is set forth in this great book with a model she calls SHIFT. Each letter stands for the beginning of a phrase, but I will not spell out the phrases and spoil the fun and the exciting discovery process for you, of this new, creative model...

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Book Review: Love Food and Live Well

Author: Chantel Hobbs Publisher: Waterbrook Press – 226 pages Book Review by:  Laxmi Chaandi There are hundreds of books out there on losing weight and keeping it off, but many of them require you to eat foods that you may not like, and completely avoid foods you do like. That makes you feel deprived. And if you eat the foods that you do like but know they will make you gain more weight, you are gripped by a feeling of guilt. Chantel Hobbs helps you to change your relationship with food by providing you the necessary tools to do so, including anecdotes of people who are slim and fit, eat healthful food, but also eat fattening food. How do they do it? Read this book to find out. She wants you to eat and love a variety of foods and be healthy as well, just as the examples of people she has met and interviewed. She cites one instance who once asked her: “Chantel, why is it that when someone offers me a candy bar, I look at it as if this is the very last time I will be given the opportunity to eat one?” She suggests that you change your mindset. She writes: “The only thing this last-chance mindset guarantees is that you’re forfeiting your last chance to maintain a healthy weight. So once I reached my...

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