Author: Biz India

Author: Doc Searls Publisher: Harvard Business Review Press Book Review by:  Sonu Chandiram This is a pioneering book in the world of business. It is a book wherein the author Doc Searls – described by New York Thomas columnist Thomas L. Friedman as “one of the most respected technology writers in America” – presents the may new ways in which customers have begun to control what information they give to and receive from companies and are transforming the relationship between the two entities. This is a book about customers taking charge, and vendors losing power over them. Marketers have...

Authors: Vijay Govindarajan and Chris Timble Publisher: Harvard Business Review Press Book Review by:  Sonu Chandiram This 229-page book on ‘reverse innovation’ in business a new term you will learn about and what it means, is itself an innovative work by its two authors because it recognizes, as few books do, that the United States is no longer a pioneer – as it once was – in creating new products and services that makes life easier for billions of people worldwide. Other countries such as China and India have taken the lead in innovation. Chinese firms now design numerous...

Author: Bill Lee Publisher: Harvard Business Review Press Book Review by:  Sonu Chandiram This book helps company owners and executives in large- and medium-sized firms responsible for revenue and profit growth to focus on customers and ingrain into themselves that their basic mission should be to satisfy and retain them. More than just satisfying them, but “wowing” them by providing products and services that exceed their customers’ expectations. Imagine that you are a customer who recently changed the supplier of basic products – let us say gas and electricity, for example, because their cost was 20 percent lower overall...