Author: Biz India

Book Review: Choose to Lose

Author:  Chris Powell Publisher: Hyperion Books – 202 pages Book Review by:  Paiso Jamakar Chris Powell, host of the television show Extreme Makeover Weight Loss Edition introduces his 7-Day Carb Cycle Solution to readers in this book. When Chris was a teen, his fondest dream was to play football. Unfortunately t his high school in Salinas, California did not have a football team. But after his family moved to Portland, Oregon, that opportunity opened up to him. The high school there had one of the best football teams in the country. When he went for tryouts just before classes started, he found that he was easily overpowered by bigger, stronger players. “I was no match for the other kids,” he writes. “I dropped passes. I fumbled the ball every carry. I got laid out every crush. Players would push me aside at the drinking fountains and mock me in the huddle. It was devastating.” The problem was he was small and not strong enough. But that changed over time for Chris. With the gift of a weight bench he received from his father – a pilot for a major airline who was very much into fitness – Chris began to build his body and gradually increase his strength. He was not sure whether he wanted to be a pilot like his father or study exercise science and get into...

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Book Review: Challenging and Emerging Conditions in Emergency Medicine

Editor: Arvind Venkat, MD Publisher:  Wiley Blackwell -359   pages Book Review by:  Nano Khilnani This book contains articles written by 20 contributors – all in the United States – who are specialists in various areas of medicine and surgery. The editor, Arvind Venkat MD, is research director in the emergency department at Allegheny General Hospital in Pittsburgh. He is also an associate professor of emergency medicine at the Drexel University College of Medicine in Philadelphia. Dr. Venkat has written the Introduction of this book and co-written three of the 16 chapters of this book. Those pertain to end-stage renal disease, cystic fibrosis, and the human immunodeficiency virus or HIV. Each chapter starts with an Introduction and epidemiology (the sum of factors that control the incidence, presence or absence of a disease). The topic headings are then presented along pertinent discussions. The number of topics and length of discussions vary in each chapter depending on how much depth the authors choose to get into. The chapter ends with a short conclusion and a reference list which is typically quite large. This resource is for the benefit of the reader to gain additional information and insight and more specialized knowledge.  Some charts, tables and computer tomography (CT) scans are also presented in each chapter to aid in learning. The 16 chapters cover quite a broad range of conditions, complications and diseases...

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Book Review: Celebritize Yourself: The Three-Step Method to Increase Your Visibility and Explode Your Business

Author: Marsha Friedman Publisher: Warren Publishing Inc. 175 pages Book Review by Nano Khilnani This is a wonderful book. I read it thoroughly from cover to cover, including the mini-reviews on the back of it.  It is easy to read and understand. The title is also attractive. The use of a new word by Marsha Friedman, one I have never seen anywhere before – “celebritize”- reflects absolute brilliance. Whether it was the author or the cover designer who decided to use this word in developing the title for this book, it does not matter. Whoever it was deserves kudos, because it compels the book shopper to grab and buy it. Who does not want to be a celebrity, with the chance to become a millionaire? You can even find self-fulfillment by contributing your knowledge to people to make them more successful. Who would not want that as well? Everyone would. Well, on second thought, not everyone has high-enough self esteem to make the decision to become a celebrity. The word “celebrity” immediately conjures up an image in my mind of a gleaming, smiling Hollywood star, in bright lights, with flash bulbs popping rapidly. That image of a celebrity however, has changed over the years. It is not just people in the movies who reach the pinnacle of their career. In almost every field these days, there are celebrities. That...

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Book Review: Branded Beauty: How Marketing Changed the Way We Look

Author: Mark Tungate Publisher: Kogan Page, 277 pages Book Review by Laxmi Chaandi This is a revealing book on the business of beauty, which Mark Tungate, a writer on advertising, branding, communication and marketing, says is a $350 billion industry. He looks at the beauty industry as it grew from infancy – from its origins with Queen Cleopatra in Egypt – to its evolution into a mammoth business worldwide, with its capitals in Paris in Europe and New York in the United States, to now having spread its wings into the emerging markets in Asia and South America and the rest of the world. Mark Tungate takes a look at numerous beauty brands and how the owners built their brands from Aesop to Zara and how many of them became household names, such as Avon, Body Shop, Chanel, Clinique, Dior, Elizabeth Arden, Estee Lauder, Helena Rubinstein, Lancome, L’Oreal, Max Factor, Nivea, Revlon and Shiseido, to name a few. I discovered as I read this book that the beauty industry, which includes, but is not limited to cosmetic products for the face, hair, hands, toes and other parts of the body, is a highly competitive one, with well-guarded secrets not only on the product formulas themselves but also on brand-building and marketing strategies. Does advertising of beauty products make us want to buy them even if we hadn’t thought we...

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Book Review: Blissful Bites: Vegan Meals That Nourish Mind, Body and Planet

Author: Christy Morgan Publisher: Ben Bella Books – 269 pages Book Review by Laxmi Chaandi This book features an excellent and varied selection of dishes, with full-color photos, (many of which are full page in size) and easy-to-follow recipes with the amount needed of each ingredient, cooking directions and how many people the dish would serve. The author Christy Morgan, who is called “the Blissful Chef,” gives classes on cooking healthful foods, lectures, and provides personal chef services and private instruction as well. She also blogs about healthy living and shares her knowledge through videos. You might not know this: vegetarians do not eat meat but do eat other food coming from other non-human beings such as seafood, eggs, dairy products and even honey. Vegans exclude all such foods as well. Some vegans do not even eat biscuits, cakes and cookies if eggs are part of their ingredients. But even if you are not a vegetarian or vegan, you will find in this wonderful book more than 175 recipes for delicious, nutritious vegan meals for breakfast, brunch, lunch and dinner. In it are also healthful and delicious appetizers, soups and salads. This book contains an unbelievably large range of delectable vegetable dishes, whole grains and other rich sources of protein that develops muscles (not fat) and healthful desserts that do not load your body with sugar and fat. Before...

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