BIZ INDIA Online News
TO BE A BRIDGE BETWEEN THE LARGER SOCIETY AND SOUTH ASIANS IN AMERICA
To be a bridge between the larger society and Indian-Americans / other South Asians in the United States and between the U.S. and South Asia. To provide to advertisers, crucial access to South Asians; and to provide inspiration to readers through stories of success.
TO PORTRAY SUCCESSFUL SOUTH ASIAN BUSINESS PEOPLE AND PROFESSIONALS
To portray and delve into the vast and diverse range of businesses, occupations and professions that Indian-Americans and other South Asians are engaged in, in the U.S., in their countries and in communities around the world.
TO BE A GATEWAY TO THE WEALTHY SOUTH ASIAN MARKET IN THE U.S.
To provide American and Indian corporate and individual advertisers, information and insight on, and access to South Asians – the fastest-growing, most affluent and most highly educated immigrant population sector in the U.S. today – data to help them market their products, services profitably.
To celebrate South Asians’ success and record their achievements.
To provide reports on South Asian firms located overseas and in the U.S. to venture capitalists.
TO PRESENT U.S. PUBLIC COMPANIES’ PROFILES AND DATA TO INVESTORS
To present to South Asians, profiles of U.S. public and private corporations and other entities that are marketing or are interested in selling products and services to them; to list key ratios on and to provide fundamental business analyses of publicly-traded companies to the investing public; to profile private businesses that are innovative or unique: tackling old problems in new ways.
TO HELP EXPORT U.S. PRODUCTS AND SERVICES TO INDIA
To assist the U.S. business community in exporting American products and services to India and to South Asia through advertising, marketing, communication, cross-cultural exchange, linguistic assistance, technical support and other means and to provide contacts, guidance, knowledge and understanding towards this end.
TO HELP EXPORT INDIAN PRODUCTS AND SERVICES TO THE U.S.
To promote export of products and services from India and other South Asian countries and from South Asian communities worldwide to the United States, and to aid them in learning about the U.S. market and in reaching specific agencies and key people essential to their success; to disseminate information on exports and imports between the United States and South Asia and to encourage debate on issues pertaining to trade between these partners for mutual benefit.
TO GIVE GLIMPSES OF LIFESTYLES IN THE U.S.
To show glimpses of American lifestyles to readers in South Asia and the variety of ancient and contemporary Indian and other South Asian cultures to readers in the United States, including but not limited to the arts, Bollywood, Broadway, charities, cinema, dance, entertainment, food, Hollywood, humor, immigration, innovation, journalism, literature, mass media, music, politics, religion, science, television and travel.