Day: July 10, 2014

Authors:  Garry Martin and Joseph Pear Publisher: Pearson – www.pearsonhighered.com – 365 pages Book Review by: Sonu Chandiram This book is about the roles that cognitive / behavior therapy and applied behavior analysis play in modifying behavior. It is also about the ways all of us influence others’ behavior. The authors point out that this book has been written for both undergraduate college students as well as those pursuing graduate-level studies on behavior modification. And outside of academia, the material can be well understood by the general reader. And there is enough to interest the serious scholar as well,...