Month: October 2014

Authors: Dennis L. Wilcox, Glen T. Cameron, and Bryan H. Reber Publisher: Pearson – 598 pages Book Review by: Sonu Chandiram This being its eleventh edition means that this book has become very popular over the years among teachers and students of public relations. It is in fact a frequently-used book that forms the basis of introductory courses in public relations at colleges and universities. Why is this book so popular and now in its eleventh edition? There are many reasons, and one of the chief ones is that it is very engaging with its unique, down-to-earth approach. Here...

Authors: Mark I. Schneiderjans, Dara G. Schneiderjans, and Christopher M. Starkey Publisher: Pearson – 350 pages Book Review by: Sonu Chandiram The goal of any business is to make money. That is a given. Every business owner aims for a large after-tax net profit. Some of them want to achieve that large net profit objective through larger revenues, while others do not care much for large revenues (which may require larger investments of money, people, time, and effort) but simply want the largest net profit they can achieve in a reasonable amount of time. Knowing and thoroughly understanding the...

Author: Pamela S. Shockley-Zalabak Publisher: Pearson – 474 pages Book Review by: Sonu Chandiram Effective communication within organizations – academia, businesses, government agencies, hospitals, non-profits, and other entities, to give you some examples – is essential to our very existence in the twenty-first century. Imagine the fear that could spread and the chaos that would ensure if some dangerous and life-threatening misinformation – intentional or not – is spread “like wildfire” in our highly interconnected society with the Internet, newspapers, radio, television, and social media, that influences our behavior, and endangers us, and others ? In a recent related...

This is part of the series entitled: Oxford Monographs on Medical Genetics Editors: Dhavendra Kumar, MD, and Charis Eng, MD Publisher: Oxford University Press – 814 pages Book Review by: Nano Khilnani As some of you know, the 2012 Nobel Prize in Medicine or Physiology was awarded to Shinya Yamanaka, a professor at the Institute for Frontier Medical Sciences at Kyoto University, for his pioneering research no stem cells, a subject studied in genomics. This is a rare and unique book, since there are few if any such works in the new and rapidly growing field of genomic medicine,...