Month: July 2015

How Do They Do It….Year After Year?

By John Tschohl It’s amazing to see the contrasts of successful companies that dot our history to the newer companies of recent history up to today.  I was astounded at the marketing genius of people like Richard W. Sears who started his company in 1886. At that time there were only 38 states and 65 percent of the population lived in rural areas.  He started selling a mis-shipment of…watches.  He hired Alvah Roebuck as a watchmaker and later he bought into the business….hence Sears, Roebuck and Co.  Guess what they offered in 1891? Free delivery and parcel post!  They...

Read More

Book Review: Reconstruction of the Head and Neck: A Defect-Oriented Approach

Editor: Eric M. Genden, MD. Medical Illustrator: Scott M. Kessler, MD. Publisher: Thieme – 180 pages Book Review by: Nano Khilnani It is not clear when head and neck reconstructive surgery actually began, Dr. Richard E. Hayden, who wrote the Foreword to this book, points out. He is chairman and professor at the department of otolaryngology – head and neck surgery at Mayo Clinic in Arizona. The earliest instance he mentions of a procedure in this field was in 1959 when Seidenberg “reconstructed a total laryngopharyngectomy defect with a vascularized jejunal segment.”  Other procedures were performed in 1963 and...

Read More