Author: Biz India

Author: Alexander Garvin Publisher: W.W. Norton & Company Inc. – 223 pages Book Review by: Deekay Daulat This extremely beautiful, large-size, superior-quality hardcover book is very illuminating, informative and insightful. It contains 202 full-color diagrams, maps and photographs – created especially for this book – that add tremendous value to this one-of-a-kind treasure. Besides obviously the tremendous knowledge one derives from the textual and illustrative content that is presented within its eight chapters by the Alexander Garvin,  he has generously provided 10 pages of Notes  for further reference and study, plus a fully searchable Index of seven pages for...

Authors: Chip R. Bell and Ron Zemke. Illustrations by John Bush Publisher: Amacom – American management Association Book Review by: Sonu Chandiram That the points made in this book are based on results of research rather than experience alone (or worse, mere opinion) is the Number 1 plus point of this book. While the experience of a business owner in providing outstanding customer service is important as a teaching point to those who seek to increase their sales and retain customers, it is useful only in the particular business the owner was or is in, and not necessarily applicable...

Authors: Elizabeth Cara and Anne MacRae Reviewers: Diane R. Anderson, Patricia A. Donovan, Tamera Keiter Humbert, Eleanor Anne (Ellie) Raffen, and Peter Talty Publisher: Delmar – Cengage Learning – 998 pages Book Review by: Nano Khilnani This book is for occupational therapists who deal with patients having a mental illness or a mental health issue. It is a practice-based text that contains case studies on psychosocial occupational therapy in clinical practice, enabling practitioners and students as well, to learn with clients in real-life contexts. New chapters have been written for this edition on the following subjects: Assessment and outcome...

Authors: Don A. Dillman, Jolene D. Smith, and Leah Melani Christian Publisher: Wiley – 499 pages Book Review by: Deekay Daulat Let us say you have a marketing research project and you want to get an idea, before its launch, of who and how many people will buy your new product? How do you take a close look at various research and survey methods, decide which ones to use, design a study, ensure its validity and reliability, and maximize response rates? That is where this book comes in. Written by three specialists in survey and research methodology, it covers...