Author: Biz India

Book Review: Get Clients Now! – A 28-Day Marketing Program for Professionals, Consultants, and Coaches

Author: C.J. Hayden. Foreword by Jay Conrad Levinson, author of the “Guerilla Marketing” series Publisher: Amacom – American Management Association Book Review by: Sonu Chandiram If you are a self-employed professional or employed by a company in the business development area, and wondering what are some good ways to increase revenues, this book is for you. It answers many questions that seem to stop people in their tracks when trying to get new clients, such as: What really works? Where do you start? Where are you headed? The answers to these three key questions are answered at the outset...

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Book Review: Creative Conspiracy: The New Rules of Breakthrough Collaboration

Author: Leigh Thompson Publisher: Harvard Business Review Press Book Review by: Sonu Chandiram I bet most of you have not come across the term creative conspiracy before, although I am presuming that many of you, especially those working in a business, have an idea what it means. The author starts out by asking you to look at your to-do list today and mark off those items that require the cooperation of others to get those tasks accomplished, as well as tick mark separately those things that you can do yourself without anybody’s help. Make your own short list now...

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Book Review: Luke Swank: Modernist Photographer

Author: Howard Bossen Publisher: University of Pittsburgh Press – 236 pages Book Review by: Paiso Jamakar Luke Swank (1890-1944) was one of a few who helped give birth in the 1920s to modernist photography. This type of art, which was later developed and refined in the early 1930s, was typified by clean, razor-sharp lines in images and expert use of light and shadows in photography, among other features. The author of this book Howard Bossen has been profusely praised in the inside flap of this work for his gift to the public of bringing to life the photographs of...

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Book Review: Principles of Frontal Lobe Function – 2nd edition

Editors: Donald T. Stuss, PhD and Robert T. Knight, MD Publisher: Oxford University Press – 777 pages Book Review by: Nano Khilnani This massive (8 ½” x 12”) book with 45 chapters organized into nine sections has so much more information than what was contained in the 34 chapters of the first edition published in 2002, that the editors state that it is actually a whole new volume instead of simply being the second edition of Principles of Frontal Lobe Function. With some 90 contributors, including section editors and coeditors, the range of topics covered in this tome is...

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Book Review: Oxford Handbook of the History of Medicine

Editor: Mark Jackson Publisher: Oxford University Press – 672 pages Book Review by: Sonu Chandiram This wide-ranging volume on the history of medicine around the world, with its 34 chapters, has been written through three different approaches: First, from a chronological approach in Part I (Periods) which covers the years from the Greco-Roman World (chapter 1) all the way to the contemporary history of medicine and health (chapter 7). Second, from a geographical approach in Part II (Places and Traditions) which, from chapters 8 through 17, encompasses global and local histories of medicine spanning the major regions of the...

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